Monthly video conversations

A front-row seat to the future of
paper-based packaging & innovation.

Blue Couch is Sappi’s interview series where industry guests explore sustainability, label & packaging standards, speciality papers and production technologies (including digital printing). Watch on demand — or tune in for live premieres.

Explore episodes Get updates
episodes (demo archive)
10:00 CET typical premiere time

Note: content blocks are a modern reconstruction for the lost site. Replace titles/dates/guests with your final dataset.

Featured

Start with a flagship episode — then go deeper.

Use this block as the “hero content” for SEO and conversion: one clear entry point to the series.

Paper packaging Sustainability Partnership
Watch on demand

Functional paper packaging — cooperation for reliable switching

A practical discussion on moving from plastic to paper-based solutions — what matters beyond the substrate: processing, performance, and end-to-end reliability.

Premiere cadence

WhenTypically 10:00 CET
Format30–45 min, moderated talk
AudiencePackaging • labels • print • brands

If you have exact schedule dates, wire them here and enable “Add to calendar” per episode.

Quick links (placeholders)

Replace with official Sappi PSP / Sappi Atelier / YouTube links if needed.

Archive

Browse the Blue Couch library.

Filter by topic or search by guest, keyword, or theme. Click any card to open the episode sheet.

Demo dataset: swap in your real episode feed (JSON/CSV/CMS). The UI is ready for production wiring.

Format

Designed for busy professionals.

A crisp structure that turns complex topics into clear decisions.

Typical episode flow

1

The challenge

What the market is asking for — and why it’s hard (regulations, performance, supply chain).

2

The material + process

Substrate, coatings, barrier needs, converting, printing technologies.

3

What “good” looks like

Standards, testing, sustainability requirements, and measurable outcomes.

4

Takeaways

Actionable next steps — plus pitfalls to avoid when scaling.

Who it’s for

Brand ownerspackaging strategy & transitions
Convertersprocess, reliability & efficiency
Printersquality, speed, digital growth
R&D / Sustainabilitystandards, LCA, compliance

Production note

This layout is intentionally “press/editorial” and high-contrast — nothing like the LNDF dark glass design. It’s also image-free: the couch and visuals are pure CSS.

Topic map

Find your lane in seconds.

Use these blocks as internal “landing anchors” for SEO (each can lead to its own topic page later).

Sustainability standards labels • packaging • compliance

From goals to standards: what actually scales

How sustainability frameworks can be implemented without breaking operations — and why collaboration matters.

requirementstestingsupply chain
Paper-based packaging performance • barriers • converting

Switching from plastic to paper — beyond the substrate

Technology deployed to process paper solutions is often the hidden success factor.

barriersmachineryreliability
Digital printing speed • markets • quality

Digital printing: more than a method

Where digital wins, what to watch out for, and the market segments with the best future potential.

inkjetworkflowROI
Labels & speciality papers growth • premium feel • standards

Labels between growth and sustainability

A pragmatic view on balancing premium requirements with sustainability goals in everyday products.

labelsbrandstandards
Subscribe

Get new episodes — without the noise.

One email when an episode premieres. Optional topic preference for targeted updates.

FAQ

Quick answers

Keep it short, operational, and easy to scan.

Is this the official Sappi page?

This is a reconstructed landing template for the lost sappi-bluecouch.com web archive. Replace placeholders with official copy and links.

Can I embed real video here?

Yes. Swap the mock player for your preferred embed (YouTube/Vimeo/private player). The layout already reserves space.

Why no images?

Per your constraint: no external images. The couch + visuals are made with CSS shapes and gradients only.

How do reminders work?

The template can generate an .ics file in the browser. Replace the demo schedule with your real premiere dates.